I never knew I would want to know what foods I should eat to secure a football victory for my favorite team. That is until Tom Brady and the Patriots ended up in the running for their sixth Lombardi trophy.
That’s when my local news anchor startled me out of my morning fog with this latest headline: GrubHub reveals what foods Patriots and Eagles fans were eating on the days their team won.Yes! A way I could help.
And, what a brilliant PR move by GrubHub.
Fun facts and surveys are an effective way to get attention for your brand in the moments that matter to people. There are certain stories you know the news is always going to cover because their viewers always eat them up. All the Hollywood awards shows. The football Bowl game that rhymes with Pooper. Pool safety in summer. Travel tips over the fourth of July. Hurricane safety in the fall. And during a Cincinnati winter? Hello salt pile.
Why not tap into the stories you already know will make news and put a quirky spin on it. Tell me something I never knew I wanted to know.
- 62% of companies are completely unprepared for a hurricane
- The cleanest public bathrooms in the U.S. are in Allentown, Pennsylvania and feature hands-free gaming. Ew, gross.
- If I took all the snow from Cincinnati’s snow pile and used it to fill salt shakers, how many salt shakers could I fill? LaRosa’s, Skyline, Frisch’s take note. No one has answered this burning question.
Why do survey’s work? Because it’s hard to argue with numbers and good reporters crave interesting, new, fact-based information. Especially if they are trying to find a new angle to a story that’s been covered a dozen times before.
So it looks like this year I’ll be foregoing my love for buffalo wings and watching the Pooper Bowl with a slice of Philly cheesesteak pizza in my hand.