The voice for the voiceless continues to fade.
Gannett this week announced another large round of cuts to newsrooms across the country. Did we just experience the hardest decade in journalism, asks The Poyner Institue in an extremely interesting read.
As a public relations professional, this dismantling of an institution affects both me and my clients in many ways, most importantly: it’s harder than ever to pitch a story. Even if it’s a relatively good story, the reporters who are left don’t have time to cover it.
What can you do? Self-publish. Spread your news through your social channels. Pay for an advertorial and tell your own story.