Cat-titude (The Blog)

Say It Right Meow

How long should a blog post be in 2018?

As a copywriter and marketer, I write a lot of blog posts. For my clients and, occasionally, for myself. 

Topics: Content Marketing

Read More May 2, 2018 10:11:22 AM

I killed a 16-year-old kid.

The news cycle in Cincinnati has been dominated the past few days by the tragic death of a 16-year-old student involved in a freak accident where the backseat of his minivan flipped, trapped him and ultimately caused him to die of asphyxiation. Questions are swirling in the case because the kid managed to call 9-1-1 twice, yet no one found him.

Topics: Just because

Read More Apr 16, 2018 7:22:38 AM

Messenger Bot Has Odd, Crop-Circle-ish Design but Powerful Marketing Potential

I met The Mustache Marketer at a recent networking event. The Mustache Marketer aka Joshua Cahill specializes in Facebook Messenger Bot Creation. Huh? Curious, I picked up his card on my way out. On the back was this:

Topics: Content Marketing

Read More Mar 7, 2018 3:55:00 PM

Do Brands Now Carry the Weight of Societal Change?





Updated 9/6/2018: I wrote this blog post a few months ago, but given the abundance of attention this issue is receiving once again because of Nike's Colin Kaepernick commercial, it seems like a good time to put it back out there for discussion.

There is a debate raging in corporate communications offices across the country right now. Is standing by the NRA a branding issue for their company?

There have been numerous articles over the past several months talking about how surviving in business today means taking a social stand.  

Topics: Brand Strategy

Read More Feb 28, 2018 3:47:00 PM

Trump Visit Poses New Challenges for Public Relations Spokespeople

Politics aside, he is the President of the United States and once upon a time it would have been an honor to host a presidential visit. Now, it can lead to some uncomfortable situations. 

Case in point. President Trump visited Cincinnati on Monday. Here’s a small sampling of the national headlines to follow: 

Topics: Public Relations

Read More Feb 7, 2018 3:32:00 PM

On My Litterbox…New Biz Owners Fresh Meat for Scammers

Writing is sometimes cathartic. Since I blog for my business, it only makes sense (to me at least) that I occasionally use this platform to talk about issues personally important to me.

The phrase “on his soapbox” is from the days of tub-thumping public speakers making spur-of-the-moment speeches on street corners standing on a wooden crate used to ship soap.

Topics: Just because

Read More Feb 6, 2018 3:24:00 PM

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