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Interview with the Reporter | Part 4 in the 2018 PRSA Media Day Chronicles

Jason Williams’ career includes five years working as Communications Director for a local not-for-profit. He’s been in our shoes, folks. Jason started in journalism as a sportswriter, but after the newspaper he worked for burned through three different owners in six months, he started to have concerns about the future of the business.

Topics: Public Relations

Read More Sep 24, 2018 1:38:31 PM

Interview with the Reporter | Part 3 in the 2018 PRSA Media Day Chronicles

Geoff Williams is a freelance journalist who has contributed to nationally read publications for nearly three decades. I had the opportunity to quiz him via email about his experience as a journalist and his advice to PR pros in preparation for Cincinnati PRSA’s Media Day on Thursday, October 18 and here’s what he had to say:

Topics: Public Relations

Read More Sep 18, 2018 3:21:34 PM

Interview with the Reporter | Part 2 in the 2018 PRSA Media Day Chronicles

Liz Engel didn’t end up becoming an economist, but she does have a keen interest in the economy of Cincinnati. Since moving back to Queen City four years ago, Liz has worked as a regular freelance writer and contributor for WCPO and Cincy Magazine.

Topics: Public Relations

Read More Sep 9, 2018 6:00:00 PM

Interview with the Reporter | The 2018 Cincinnati PRSA Media Day Chronicles

I interviewed Dan Sewell this morning, Cincinnati correspondent for The Associated Press. It’s a rare opportunity to have 30 minutes of uninterrupted time to chat with a reporter. Relationships are key to success in the profession, but they’re harder than ever to build with reporters’ time so stretched. As Dan said, it’s not like the old days when we could go and sit and have lunch for 30 minutes. But since Dan will be a panelist at the Cincinnati PRSA Media Day event on Thursday, October 18 and I’m on the Media Day planning committee, I lucked out.  

Topics: Public Relations

Read More Aug 23, 2018 11:23:41 AM

How long should a blog post be in 2018?

As a copywriter and marketer, I write a lot of blog posts. For my clients and, occasionally, for myself. 

A common question I get is how long should a good blog post be? My first answer: As long as it takes to convey the information to readers in a way that won’t bore them to tears.

Topics: Content Marketing

Read More May 2, 2018 10:11:22 AM

Do Brands Now Carry the Weight of Societal Change?

There is a debate raging in corporate communications offices across the country right now. Is standing by the NRA a branding issue for their company?

There have been numerous articles over the past several months talking about how surviving in business today means taking a social stand.  

Topics: Brand Strategy

Read More Feb 28, 2018 3:47:00 PM

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