Updated 9/6/2018: I wrote this blog post a few months ago, but given the abundance of attention this issue is receiving once again because of Nike's Colin Kaepernick commercial, it seems like a good time to put it back out there for discussion.
There is a debate raging in corporate communications offices across the country right now. Is standing by the NRA a branding issue for their company?
There have been numerous articles over the past several months talking about how surviving in business today means taking a social stand.
Topics: Brand StrategyRead More Feb 28, 2018 3:47:00 PM
Welcome to Fat Cat Communications. I have an appetite for getting things done. I believe in hard work. No lengthy processes. No convoluted platforms. And emotion always trumps logic.
Why is this important in a public relations partner? The purpose of public relations is to earn attention for brands in the moments that matter to people, and people are emotional. Science shows that people need emotion to make decisions.