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MARKETING PACK CLIENT NEWS | OvareGroup Spins Off Two New Companies

Our Marketing Pack public relations client, the OvareGroup, is making news in Louisville. It is separating Kentucky's largest advertising agency, Scoppechio, into three unique companies to serve three distinct audiences: retail, restaurant, and health care. Learn more about the changes and the new leadership

Topics: Public Relations

Read More Jan 17, 2021 9:44:20 AM

5 Tips to Help Choose the Best PR Media Monitoring Software

Public relations media monitoring software has come a long way in the 20-plus years I've been in the business. But it's not perfect. And that's ok. Set your expectations appropriately, and you'll find a system – or combination of systems - that works best for you and your clients.

Topics: Public Relations

Read More Jan 13, 2021 7:16:00 AM

MARKETING PACK CLIENT NEWS | Campo Featured on Today

Still looking for last-minute gift ideas? Outdoor lovers need to check out the unique products featured on Bucker Trading Co., especially the Campo, which was featured by “Gadget Nation” author Steve Greenberg on a segment of Today, Nov. 20, 2020. 

Topics: Public Relations

Read More Dec 16, 2020 7:00:00 AM

CLIENT NEWS | Lambda Research, Inc. offers ISO/17205-certified slotting test method for residual stress measurement

Lambda Research, Inc., part of Lambda Technologies Group, now offers an ISO/IEC 17025-certified mechanical slotting test method for residual stress measurement. 

Topics: Public Relations

Read More Dec 15, 2020 3:07:19 PM

Interview with the Reporter | Part 4 in the 2018 PRSA Media Day Chronicles

Jason Williams’ career includes five years working as Communications Director for a local not-for-profit. He’s been in our shoes, folks. Jason started in journalism as a sportswriter, but after the newspaper he worked for burned through three different owners in six months, he started to have concerns about the future of the business.

Topics: Public Relations

Read More Sep 24, 2018 1:38:31 PM

Interview with the Reporter | Part 3 in the 2018 PRSA Media Day Chronicles

Geoff Williams is a freelance journalist who has contributed to nationally read publications for nearly three decades. I had the opportunity to quiz him via email about his experience as a journalist and his advice to PR pros in preparation for Cincinnati PRSA’s Media Day on Thursday, October 18 and here’s what he had to say:

Topics: Public Relations

Read More Sep 18, 2018 3:21:34 PM

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