by Kristine Glenn | Jan 22, 2026 | Uncategorized
Every business claims they’re ‘the best’ or ‘the leader.’ But let’s be honest, no one believes what you say about yourself. When a hospital says they have the best oncology department, people see a brochure. When you hear a patient’s story about how that...
by Kristine Glenn | Aug 4, 2025 | Uncategorized
If you ask most marketing or communications professionals how they ended up in this industry, you’ll inevitably hear this phrase at some point in the conversation: “I hate math.” Irony upon irony, marketing and communications are undergoing a massive transition in how...
by Kristine Glenn | Jul 29, 2025 | Uncategorized
Hey Cincinnati and Dayton Businesses! Let’s talk cybersecurity (and your peace of mind). You’ve probably heard it a thousand times: “Cyberattacks are on the rise!” And while that’s true, what often gets lost in technical jargon is the human side of a cyber crisis....
by Kristine Glenn | Jul 27, 2025 | Uncategorized
Ask anyone what public relations is, and you’ll probably hear some variation of “writing press releases and getting people in the news.” I’m going to forego my normal soapbox that PR is so much more, because the media relations facet of PR is having a moment right...
by Kristine Glenn | Apr 16, 2025 | Uncategorized
If you haven’t bought advertising in a while, especially on broadcast television or traditional radio, you might be surprised at how far these mediums have evolved, particularly in their digital extensions. While traditional linear advertising still holds sway for...
by pbrinker | Mar 21, 2025 | Uncategorized
Ever felt the thrill of seeing your client’s name in a major publication? Or the frustration of a pitch that disappears into the void? Media relations is a rollercoaster, with soaring highs and crushing lows. As someone who’s spent years navigating this unpredictable...
