by Kristine Glenn | Apr 16, 2025 | Uncategorized
If you haven’t bought advertising in a while, especially on broadcast television or traditional radio, you might be surprised at how far these mediums have evolved, particularly in their digital extensions. While traditional linear advertising still holds sway for...
by pbrinker | Mar 21, 2025 | Uncategorized
Ever felt the thrill of seeing your client’s name in a major publication? Or the frustration of a pitch that disappears into the void? Media relations is a rollercoaster, with soaring highs and crushing lows. As someone who’s spent years navigating this unpredictable...
by pbrinker | Feb 25, 2025 | Uncategorized
The Fairness Doctrine, written in 1949, required radio and television broadcasters to present opposing viewpoints on public issues fairly and honestly. The prevailing idea was that the highest and best use of the broadcast spectrum – a limited resource – was to inform...
by pbrinker | Feb 7, 2025 | Uncategorized
Public relations media monitoring software has come a long way in the 20-plus years I’ve been in the business. But it’s not perfect, and that’s okay. Set your expectations appropriately, and you’ll find a system—or combination of systems—that works best for you and...
