Services

Claw-some service. Paw-sitive results.

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Brand Strategy

Brand strategy is the big picture of what your business stands for and your core value proposition. It informs your marketing strategy, which is your blueprint for reaching people and persuading them to take action.

Services include:

  • SWOT Analysis (Strengths, Weaknesses, Market Opportunities and Potential Threats)
  • Copywriting for Corporate and Marketing Communications
  • Key Message Development
  • Value Proposition Development
  • Target Audience Research
  • Competitive Analysis
  • Marketing KPI Development (Key Performance Indicators)
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Public Relations

Public relations helps influence, engage and build relationships with key stakeholders to shape and frame the public perception of your brand.

Services include:

  • Media Relations
  • Crisis Communications
  • Reputation Management
  • Awards
  • Internal Communications
  • Media Monitoring and Reporting
  • Community Involvement
  • Blogger/Influencer Outreach
  • Special Events
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Content Marketing

Content marketing is a strategic approach to telling your organization’s story and reinforcing your brand values through valuable, relevant and consistent information delivered in a variety of ways.

Services include:

  • Social Media Marketing
  • Digital Marketing
  • Web Site Management
  • Blog Writing
  • Email Marketing
  • Newsletters
  • Videos
  • Case Studies and White Papers
  • Surveys
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Marketing Project Management Services

Project management is the process of planning, budgeting, overseeing, problem-solving, and documenting every aspect of a project. I have led the development and implementation of large-scale public relations, web, digital and social media projects involving coordination of efforts and resources across numerous internal departments, as well as coordinating and managing outsourced resources. I have worked closely with upper management throughout my career and can help secure executive-level buy-in and provide regular updates to make sure the scope and direction of each project is on schedule and aligned with company goals.

Interested? Let's Talk

Please use the form below to get in touch with me.